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brand building

Hà Nội accelerates agricultural brand building

Hà Nội accelerates agricultural brand building

The capital city aims to help agricultural cooperatives meet the requirements of international markets for food safety and traceability.
Vietnamese businesses need to invest in brand building on global media

Vietnamese businesses need to invest in brand building on global media

As Vietnamese firms continue to expand globally, it is important for them to invest in brand building on the global media stage to sustain their success, experts said.
Building brands, developing suitable products keys for Vietnamese coffee in UK

Building brands, developing suitable products keys for Vietnamese coffee in UK

Vietnamese coffee exporters need to build appropriate marketing and branding strategies and develop products that are suitable to consumers’ taste to further capitalise on advantages from the UK-Việt Nam Free Trade Agreement to increase coffee exports to the UK market,...
Firms told brand building is key to success

Firms told brand building is key to success

Vietnamese enterprises need to make greater efforts to build their brand names to gain a competitive edge amidst rapid international integration.
Businesses to focus on brand building via online channels

Businesses to focus on brand building via online channels

Vietnamese businesses need to focus on brand building and usage of online channels rather than cheap prices, experts said at a conference in HCM Cityon Friday.
VN businesses need better brand building to enter Thailand

VN businesses need better brand building to enter Thailand

Despite having high-quality products, Vietnamese exporters need to pay more attention to brand building and market research to enter Thailand’s lucrative markets.
VN firms should focus on brand building

VN firms should focus on brand building

Vietnamese enterprises, especially small- and medium-sized ones, need greater awareness of the importance of brands and developing them to competitiveness, a seminar heard in HCM City yesterday.
Organic firms need to do research

Organic firms need to do research

Companies interested in organic agriculture should engage in market research and brand building, and not just simply chase trends without having first identified buyers, experts have said.
Brand building key for agri firms

Brand building key for agri firms

Brand building and a focus on quality and innovation are key for a successful agriculture business, experts said during a panel on agricultural businesses’ competitiveness.
PM provides solutions to boost production, exports

PM provides solutions to boost production, exports

Prime Minister Nguyen Xuan Phuc requires ministries, sectors and localities to reform their institutions, simplify administrative procedures, cut costs and remove barriers to export.
Viet Nam firms lack brand strategy: survey

Viet Nam firms lack brand strategy: survey

Vietnamese businesses lack a proper strategy to build brands, a survey by British brand consultant Mibrand has found.
Businesses urged to build corporate culture

Businesses urged to build corporate culture

Deputy Prime Minister Truong Hoa Binh has urged businesses to develop corporate culture, a factor critical for brand building and sustainable development.
Firms urged to focus on brand

Firms urged to focus on brand

Local firms need to pay due attention to their brand, including brand building, brand valuation and brand governance, said an official.
SMEs solicit support for brand building

SMEs solicit support for brand building

With their limitations in terms of capital, management, technologies and brand building, Vietnamese small and medium-sized enterprises need support to stay afloat amid the country’s global integration, according to the Viet Nam Retailers Association.  
SMEs to enhance competitiveness by brand building, e-commerce

SMEs to enhance competitiveness by brand building, e-commerce

Vietnamese small- and medium-sized enterprises (SMEs) are encouraged to promote brand building and e-commerce development to enhance competitiveness at a workshop on e-commerce on October 28 in Can Tho City.